If you are a sneaker geek, chances are you’ve ran into French footwear brand Veja before. In (web)shops or through word of mouth that is, as Veja does not advertise. The saved money allows them to, as they like to put it themselves, ‘produce with dignity’ – leading to fabrication costs 3 to 4 times higher than their competitors – while maintaining a similar price tag. Pretty clever, non? As for the name, Veja means ‘look’ in Brazilian Portuguese. So veja, shoes-loving boys and girls! This brand is here to stay.