Jux means ‘fun’ or ‘having a laugh’ in German. So what’s in a name? To ensure ‘fun’ throughout the supply chain, Studio Jux produces their clothes in a self-owned factory in Nepal. The brand is therefore able to fully control the production process, including the working conditions and the environmental impact. Besides their own label, Studio Jux owns a shop in Amsterdam where they offer – as they call it – 100% guilt-free goods from various sustainable brands.