Mud Jeans is not your ordinary denim brand. They are set on creating jeans with a minimal environmental impact. As part of this mission, they are the first brand to lease out pairs of jeans for a monthly fee. Naturally, this new pair of jeans has an expiration date. To avoid old jeans wasting away on the shelf, Mud Jeans encourages you to exchange them for a new pair when the time has come. The old jeans will then be recycled. Now that’s what we call a circular economy.