Kuyichi is the name of the Peruvian rainbow god. Accordingly, this Dutch label aims to bring colour to the world with fair and sustainably produced fashion. Sustainable fashion just a trend? Kuyichi begs to differ. They see it as their duty to take the lion’s share of the work off the future generation’s hands and hope to inspire them with their colourful clothing. They were also the first brand to create organic pairs of jeans.