Kings of Indigo

Take some inspiration from classic American denim, mix it with a Japanese eye for detail and a whole lot of good intentions for a better world, and what do you get? An awesome Kings of Indigo (K.O.I.) collection! K.O.I. is a young Dutch denim brand with a big heart for sustainable, quality garments that will last. Fun fact: the name originates from founder Tonny Tonnaer’s KOI fish tattoo on his right shoulder. Koi are intelligent fish that tend to swim against the stream – just like the cools kids at Kings of Indigo.

So why this brand?

Collection sample